Vision & Mission


SONAR aspires to become Bangladesh’s most preferred end-to-end Logistics, Express & Retail Services conglomerate with comprehensive global reach.


SONAR is working to emerge as the leading Courier Service Company in Bangladesh by 2018-19.

To achieve this mission, the company has adopted the following key initiatives:

  • Promoting Specialized & Premium Service Products for better customer satisfaction and higher profitability; Value-added services to cater to evolved demands of customers;
  • Continuous optimization of resources to lower costs scientifically;
  • Revenue protection at every step of the value chain;
  • Superior cash flow management.

SONAR and its management are focusing on establishing the following foundation blocks:

  • Track record of strong quarterly results;
  • Strong brand image through phased re-branding of all company and franchise/agent outlets;
  • Corporate governance;
  • Statutory disclosures;
  • Better public relationship;
  • An inclusive business philosophy;
  • Management integrity;
  • Future growth plans;
  • Past and current profits.
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